The management of a network of Ukrainian supermarkets asked ‘Sadko Consulting’ to implement consulting activities with the aim of opening a network of new-format supermarkets in Kazakhstan. To this end, ‘Sadko Consulting’ has conducted foreign market research and detailed an analysis of the competitive environment. Sadko Consulting:
- prepared investment proposal;
- revealed and defined competitive advantages of the project;
- identified new niches in the market not yet occupied by competitors;
- developed marketing strategy and promotion policy
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